SOLANA
DESIGN DIRECTOR, STOCKHOLM
BORN SEPTEMBER 1980 IN BUENOS AIRES, ARGENTINA. FOR THE PAST 10 YEARS LIVING IN STOCKHOLM WITH MY PARTNER AND OUR 2 BOYS.
PASSIONATE ABOUT FASHION, HORSES, PHOTOGRAPHY AND LIVE CONCERTS.
LOVE SUNNY DAYS, SLEEP-IN MORNINGS AND LONG CONVERSATIONS ABOUT LIFE OVER A GLASS OF WINE.
HAVE 20+ YEARS EXPERIENCE IN THE INTERNATIONAL MARKET. WORKED MOST OF MY CAREER FOR THE BIGGEST RETAILERS WORLDWIDE (INDITEX AND H&M).
BEEN LEADING DESIGN TEAMS SINCE 2009 FOR A WIDE RANGE OF PRODUCT TYPES. FROM ACCESSORIES, LOUNGEWEAR, ATHLEISURE, JERSEY, KNITWEAR AND ALL TYPES WITHIN HEAVY WOVENS.
FOR THE PAST 10 YEARS FOCUSED ON CONCEPT DESIGN, TREND SETTING & DESIGN DIRECTION FOR H&M´S WOMENSWEAR MAIN COLLECTION.
RECENTLY TAKEN THE RESPONSIBILITY OVER THE FULL WOMENSWEAR HEAVY WOVEN ASSORTMENT AS DESIGN DIRECTOR (ASSORTMENT DESIGNER WITHIN H&M) LEADING A TEAM OF 10 DESIGNERS.
INDEPENDENT, RESULT DRIVEN, CLEAR COMMUNICATOR, PERFECTIONIST & INSPIRATIONAL LEADER.
BOTH DETAILED AND STRATEGIC I ENJOY WORKING CLOSE WITH PRODUCT DESIGN TEAMS WHILST HAVING A TIGHT COLLABORATION WITH BUSINESS DIRECTORS.
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